How Has Technology Changed The Customer's Involvement In The Sales Process
journal commodity
The Journal of Personal Selling and Sales Management
Published By: Taylor & Francis, Ltd.
https://www. jstor .org/stable/25701379
Inquiry examining technology and the sales strength has a long, developed history that spans several decades. From initial research reviewing sales forcefulness laptop usage to more contempo studies investigating the furnishings of advanced client human relationship management applications, much insight has been garnered regarding engineering and sales. However, much of this investigation has occurred in business-to-business environments, leaving what we believe to exist a considerable gap in knowledge on technology in concern-to-consumer settings. In this paper, we briefly review some areas of research that we believe have seen arable investigation and offering fruitful avenues for research. We conclude that in business-to-consumer sales interactions, applied science takes on a varying role and oft enables a salesperson to complete a auction successfully, but seldom replaces the human interaction necessary to further develop the relationship.
Equally the simply scholarly research-based journal in its field, JPSSM seeks to accelerate both the theory and practice of personal selling and sales management. It provides a forum for the substitution of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For more 30 years JPSSM has offered its readers loftier-quality research and innovative conceptual work that spans an impressive array of topics-motivation, operation, evaluation, squad selling, national account management, and more. In addition to characteristic articles by leaders in the field, the periodical offers a widely used selling and sales management abstracts section, fatigued from other peak marketing journals. Emerging topics are addressed through periodic special problems devoted to such cutting-edge bug equally CRM and sales strength ethics.
Building on ii centuries' experience, Taylor & Francis has grown rapidlyover the last two decades to become a leading international academic publisher.The Group publishes over 800 journals and over 1,800 new books each year, coveringa broad variety of bailiwick areas and incorporating the journal imprints of Routledge,Carfax, Spon Press, Psychology Printing, Martin Dunitz, and Taylor & Francis.Taylor & Francis is fully committed to the publication and dissemination of scholarly data of the highest quality, and today this remains the primary goal.
Source: https://www.jstor.org/stable/25701379
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